Thought leadership makes 70% of execs rethink B2B suppliers
Takeaways from the 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report A surprising 75% of decision-makers and C-suite leaders say thought leadership has inspired them to research a product or service they weren’t even considering. For those of us who’ve been championing the value of thought leadership for years, this is extremely validating. We’ve long argued […]