Problem:
A leading group benefits provider was evolving its value proposition—presenting a proactive care model that brought together pharmacy, wellness, and disability support programs. The brand needed a new unifying story to clearly communicate the full scope of its offering—and to reposition itself as a partner in long-term employee health and business sustainability.
Solution:
Gregory led the development of a new brand narrative that tied together the provider’s full offering under one clear, cohesive message. The story highlighted the financial and human impact of early intervention and proactive care—backed by science, technology, and predictive analytics.
Results:
The new narrative became the foundation for all future marketing and sales content—from brochures and explainer videos to advisor training and executive presentations. It helped sales teams speak with more clarity, gave clients a story they could identify with, and made content development across the business more strategic and consistent. The platform also earned a MarCom Award for its video execution and became a cornerstone of the company’s competitive positioning.
