Problem:
A major Canadian insurer had invested in digital marketing—but wasn’t seeing the level of targeted web traffic it needed. Reports, videos, and articles weren’t surfacing in search, and overall traffic had plateaued. The brand’s visibility wasn’t keeping pace with its content quality.
Solution:
Gregory led a team of content specialists to overhaul the SEO strategy. The effort included optimizing high-value landing pages and articles, rewriting metadata, restructuring internal linking, and aligning the editorial calendar with real search behavior. The goal was to bring more qualified traffic in—and help audiences find what they needed, faster.
Results:
Within 12 months, web traffic increased by 248% year over year. Key content began ranking on page one for high-intent industry keywords. Advisors and clients could now access relevant insights more easily—and the website became a much stronger engine for visibility and brand credibility.
