Content strategy should never feel like guesswork—or a black box. At Contentr, we keep things transparent, collaborative, and tailored to what you actually need. Here’s how we work with clients from first hello to final report.
We kick things off with a low-pressure call to understand your goals, pain points, and any early ideas. You’ll get space to share what’s on your mind, and we’ll offer honest input to see if we’re the right fit to help move things forward.
Through A thoughtful and focused needs analysis, we’ll define what success looks like, where content can make the biggest impact, and what kind of support fits best. You’ll get early guidance on scope, pricing, and possibilities.
Based on your input, we’ll build a clear, custom plan—complete with deliverables, timeline, and investment. Whether you need a full content strategy or support on a key campaign, the plan is always built around your priorities.
This is where strategy becomes action. We create smart, well-crafted content in close collaboration with you. After launch, we measure what’s working, gather insights, and help you keep evolving so your message stays sharp and effective.
Whether it’s content marking strategy, a social media campaign, or a detailed communications plan, let us know what your needs are—and we’ll tell you how we can help.
Problem:A major Canadian insurer had invested in digital marketing—but wasn’t seeing the level of targeted web traffic it needed. Reports, videos, and articles weren’t surfacing in search, and overall traffic
Problem:Gregory led a content team that developed special reports for a national insurer. It was a highly collaborative process—often involving complex data, expert interviews, and multiple rounds of refinement. Multiple
Problem:A leading group benefits provider was evolving its value proposition—presenting a proactive care model that brought together pharmacy, wellness, and disability support programs. The brand needed a new unifying story
Problem:A new digital wellness app was being introduced by a Canadian group benefits provider. The challenge was to stand out in a crowded market, create interest across both B2B and
Problem:A major Canadian group benefits insurer wanted to provide Canadian employers with timely guidance on emerging health trends to aid organizations with their employee wellness and benefits decisions. The challenge
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