I’ve been dwelling on this idea for a while, and I wanted to share it with anyone who has an entrepreneurial mindset or is considering consulting or starting a business someday.
Don’t let your current job get in the way of your future career and success.
From my own experience, I understand how easy it is to get completely absorbed in your current job and work environment—and how stressful it is to manage a demanding work life while juggling family and personal obligations piled on top.
At the end of the day—you are the only one taking care of your career and wellbeing.
In this video, I talk about the importance of ensuring that you’re leveraging your current role to build your personal brand on LinkedIn. I hope it resonates with you and helps you consider how you can invest in your future while balancing the present.
This is the full 3-minute video vs. the shortened version posted on my LinkedIn feed.
I know that not all people are video-watching people, so I’ve included the transcript.
Transcript
00:00
Preview Clip: You can start building those relationships so people know who you are for years before you even go out on your own.
00:13
Don’t let your current job, even though it’s very, very important to you and you want to succeed at your current job, but never let your current job get in the way of your future career and your future success.
00:33:
I’ve been there. I know it’s busy. You’ve got a lot on your plate. You’ve got kids, you’ve got a mortgage, you’ve got extracurricular activities.
00:45
Spending time on your own personal brand then becomes one more thing. But if you ever think in the future, I want to consult or I want to go into business for myself.
01:00
If you wait till that time comes, you’re behind. You could have been building your reputation online that whole time. And when that time comes and you’ll only have a couple 100 connections on LinkedIn, you’ve really missed an opportunity.
01:21
Cause right now you are building your reputation. You’re building your reputation—hopefully a great reputation—with everyone you’re working with, but not all of those people can come walk around in the world with you.
01:37
But you can harness some of that on LinkedIn. You can connect with them on LinkedIn and stay in touch with them on LinkedIn, but also put some content out there that really talks about your area of expertise. And through their contacts, bring in more people into your realm of influence that you wouldn’t have had contact with otherwise, that you won’t just get through word of mouth.
02:06
And you can start building those relationships so people know who you are for years before you even go out on your own to be a consultant or to go into business for yourself.
02:21
You want to make sure that no matter how busy your current job is, that even if you have to put that on the shelf for an hour every week to make sure that you’re building your brand—in the years to come, you will thank yourself that you did that, that you’ve got that brand built and ready for you. For you when you want to really focus on your future dreams.
