How Storytelling and Content Can Be a Force for Good
I’ve been fascinated with content since I was 12 years old. Though, I didn’t realize it at the time. That was the year I was finally allowed to stay up late to watch The National with Knowlton Nash — CBC’s flagship news program. More than anything I learned in school, the dramatic stories from across […]
How to Choose the Right Thought Leadership Projects
There are many reasons thought leadership content can underperform. These include weak insights, poor positioning and lack of distribution. Poor internal alignment is one that’s often overlooked — and entirely avoidable. In this video, you’ll learn how to choose better thought leadership topics — ones your company will actually support and promote. ✅ The three […]
How to create content that connects with clients (video for Advisor.ca)
My second video in a four-part Advisor.ca series on how to grow your practice with content in 2025 Content marketing for financial advisors and anyone growing a brand I’m genuinely enjoying working with Advisor.ca on this four-part video series for financial advisors. Advisors do important work helping Canadians build financial security. And in a world […]
Just Launched: First Video in My Advisor.ca Series
I’m excited to share that the first video in my four-part series with Advisor.ca is now live! This series is designed to help financial advisors across Canada grow their practice using content marketing strategies that build both their brand and reputation. The focus is on delivering valuable, audience-first content that demonstrates expertise and positions advisors […]
How Finfluencers Use Social Media to Influence Investors — 6 Techniques Explained
Are the influencers you follow making your life better—offering value or entertainment? Or is their real goal to quickly subtract money from your bank account and put it into theirs? In Contentr’s latest video, I’m looking at a new report by the Ontario Securities Commission: Social Media and Retail Investing: The Rise of Finfluencers. Turns […]