Are You Making Time for Your Personal Brand?
I’ve been dwelling on this idea for a while, and I wanted to share it with anyone who has an entrepreneurial mindset or is considering consulting or starting a business someday. Don’t let your current job get in the way of your future career and success. From my own experience, I understand how easy it […]
Fix Your LinkedIn Headline in 5 Minutes With Help from ChatGPT
Your LinkedIn headline is prime real estate! If potential clients or employers are scrolling past your profile because it doesn’t grab their attention, those are lost opportunities. Let’s fix that. A strong headline does three things: Prompt Template Here’s a simple template to help you craft a standout LinkedIn headline using ChatGPT. Just fill in […]
What Brands Can Learn from the Defeat of the Democratic Party
The Democratic Party’s brand is in crisis. The party for the working class has lost the working class. They’ve been bleeding support for a while, but this presidential election made it clear—it’s getting worse, not better. A plethora of political post-mortems point to a long list of factors for the election loss, key among them being a […]
Thought leadership makes 70% of execs rethink B2B suppliers
Takeaways from the 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report A surprising 75% of decision-makers and C-suite leaders say thought leadership has inspired them to research a product or service they weren’t even considering. For those of us who’ve been championing the value of thought leadership for years, this is extremely validating. We’ve long argued […]