Your LinkedIn headline is prime real estate! If potential clients or employers are scrolling past your profile because it doesn’t grab their attention, those are lost opportunities. Let’s fix that.
- Keyword optimization! Don’t forget that your headline plays a big role in LinkedIn’s search algorithm.
A strong headline does three things:
- Grabs attention by showcasing your expertise or value.
- Connects with your audience by speaking directly to their needs.
- Builds credibility with clear, results-focused language.
Prompt Template
Here’s a simple template to help you craft a standout LinkedIn headline using ChatGPT. Just fill in the blanks, paste it into ChatGPT, and watch the magic happen:
Act as an expert in LinkedIn profile optimization. Craft a headline for my LinkedIn profile. Maximum 220 characters. Make the tone professional and approachable. Provide 10 options.
My main goal for my LinkedIn headline is:
My current professional role or title is:
The niche or industry I specialize in is:
My target audience or ideal client can be described as:
Here’s my unique selling proposition (USP), describing how I stand out:
My key skills and areas of expertise are:
Relevant or notable achievements, awards, or certifications I’ve earned:
Important keywords or phrases for search optimization:
Example in Action
Here’s what my filled-out prompt looked like (this is what I pasted into ChatGPT):
Act as an expert in LinkedIn profile optimization. Craft a headline for my LinkedIn profile. Maximum 220 characters. Make the tone professional and approachable. Provide 10 options.
My main goal for my LinkedIn headline is: Attract potential clients looking to build credibility for their business or personal brand.
My current professional role or title is: Founder, Head of Content Strategy at Contentr.ca
The niche or industry I specialize in is: B2B Marketing and Personal Branding
My target audience or ideal client can be described as: B2B businesses and corporate executives
Here’s my unique selling proposition (USP), describing how I stand out: I blend storytelling with industry insights to create unique content that drives brand trust and credibility.
My key skills and areas of expertise are: Content marketing and strategy, insight-driven content, thought leadership, brand development.
Relevant or notable achievements, awards, or certifications I’ve earned: Two 2024 PR Daily Awards in content marketing, along with other awards in journalism and business.
Important keywords or phrases for search optimization: Thought Leadership, Content Strategy, B2B Marketing, Personal Branding, Storytelling.
ChatGPT’s Reply:
Here are 10 professional and approachable LinkedIn headline options tailored to your goals and expertise:
Helping B2B Brands & Executives Build Credibility Through Insight-Driven Thought Leadership | Founder, Head of Content Strategy at Contentr.ca
Crafting Stories That Build Trust & Drive B2B Success | Expert in Thought Leadership & Personal Branding | Founder at Contentr.ca
Empowering Businesses & Executives to Shine Through Thought Leadership Content | B2B Marketing Strategist | Founder at Contentr.ca
Transforming Insights into Stories That Build Credibility | Thought Leadership & Content Strategy Expert | Founder, Contentr.ca
Building Brand Trust for B2B Companies & Executives with Insightful Content Strategy | Founder at Contentr.ca
Award-Winning Content Strategist Helping B2B Brands Build Credibility & Authority | Thought Leadership Expert | Contentr.ca
Specialist in B2B Marketing & Personal Branding | Creating Content That Establishes Trust & Drives Results | Founder at Contentr.ca
Helping Executives & Brands Build Their Voice with Thought Leadership | Insight-Driven B2B Content Strategist | Contentr.ca
From Insights to Impact: Crafting Stories That Build Brand Credibility | Thought Leadership Strategist | Founder, Contentr.ca
Award-Winning Content Creator | Building Credibility for Executives & B2B Brands | Thought Leadership Expert | Founder, Contentr.ca
Why This Works
This approach helps you go beyond generic, cookie-cutter headlines like “Marketing Manager” or “Sales Leader.” Instead, it creates a headline that:
- Captures attention with credibility (e.g., “Award-Winning”).
- Speaks directly to your audience (e.g., “Helping Executives & B2B Brands”).
- Demonstrates results (e.g., “Build Credibility” or “Drive Results”).
Bonus Tip: Keyword Optimization
Don’t forget that your headline plays a big role in LinkedIn’s search algorithm. I included keywords relevant to my niche, such as “Thought Leadership” or “Content Strategy,” to ensure my profile appears in searches.
Finishing Touches
After trying several options, I took elements from ChatGPT’s suggestions to craft my perfect headline:
Founder at Contentr.ca | Award-Winning Content Strategist Helping Executives & B2B Brands Build Credibility | Crafting Thought Leadership That Drives Trust & Results
What about you? Try the prompt and share your new headline in the comments—I’d love to see what you create. Let’s make LinkedIn work for you!
