My second video in a four-part Advisor.ca series on how to grow your practice with content in 2025
Content marketing for financial advisors and anyone growing a brand
I’m genuinely enjoying working with Advisor.ca on this four-part video series for financial advisors.
Advisors do important work helping Canadians build financial security. And in a world where trust matters more than ever, content gives them a powerful way to strengthen relationships, grow their brand, and reach the clients they want to serve.
And while the series is built for financial advisors, these ideas apply well beyond the industry. If you’re a consultant, business owner, or any professional whose brand depends on trust and credibility — this is a playbook worth using.
How to create content that connects with clients — gets at a core idea: creating content that earns attention and trust, because it speaks to the people you want to reach.
Building trust with clients by understanding them better
You want to build a brand that attracts the right audience—your ideal clients.
You need to understand who your ideal clients are, what they care about, and where they’re already spending their time online. Once you do that, you can start showing up in those spaces with content that actually resonates — that they find valuable.
The article and video walk through how to do this, step by step:
- Define your ideal clients
- Get clear on what matters most to them
- Identify how your expertise can help
- Find out where your audience already gets information
- Show up with content that adds value and earns trust
We also included a simple content marketing starter template to help advisors (or anyone in a client-focused business) start building out a practical plan.
The big idea
Content that connects isn’t about trying to go viral. It’s about showing up consistently with content that solves problems, builds trust, and reflects who you really are.
When you do that well, you don’t just broaden your reach — you foster relationships. And that’s what turns content into a real growth engine.
